Quick overview
Pros
Panic button, trauma counselling, and victim of crime support built into the standard product
Strong women's safety add-ons not typically included by other direct insurers
Backed by Telesure's full claims and repair infrastructure
Competitive pricing for female drivers — statistically lower risk profile
Cons
Primary policyholder must be female — not available to male policyholders
Some female-specific benefits may overlap with what other insurers include as optional extras
Like all Telesure brands, renewal increases can outpace initial quote pricing
Estimated monthly premiums for popular vehicles
| Vehicle |
Approx. trade value |
Est. monthly premium |
| VW Polo Vivo |
R145,000 |
~R510 |
| VW Polo |
R265,000 |
~R930 |
| Suzuki Swift |
R235,000 |
~R825 |
| Toyota Starlet |
R225,000 |
~R790 |
| Hyundai Grand i10 |
R215,000 |
~R755 |
| Toyota Fortuner |
R560,000 |
~R1,960 |
| Toyota Hilux |
R520,000 |
~R1,820 |
| Ford Ranger |
R500,000 |
~R1,750 |
Premium estimates are indicative only and based on a low-risk driver profile. Actual premiums are risk-profile dependent, reviewed annually, and will vary based on your age, address, vehicle condition, and claims history.
These aren't extras. They're built in.
First For Women was founded in 2004 for one reason: most insurance products were designed without women in mind. Twenty years later, the benefits that made it different are still built directly into the policy — not sold as add-ons, not optional upgrades. If you're the primary policyholder, they're there when you need them.
What's actually included
The benefits that matter are the ones most insurers either don't offer or charge extra for:
- Panic button assistance — 24-hour emergency response if you feel unsafe
- Victim of crime support — practical and emotional support after a hijacking or theft
- Trauma counselling — access to professional support after a traumatic event involving your vehicle
- Personal item cover — items in the vehicle that standard policies often exclude
- Car hire while your car is repaired — so a crash doesn't strand you
These are real-world benefits. The kind that matter on a Tuesday night in a bad suburb, or in the weeks after a carjacking.
See what First For Women quotes for your car
Our panel includes First For Women alongside five other licensed SA insurers. Enter your details and get competing live quotes — see how they price for your profile.
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Who qualifies
The primary policyholder must be female. Partners, children, or male regular drivers can be listed — but the main insured name on the policy must be a woman. This is a hard requirement, not a guideline.
Pricing compared to the Telesure group
First For Women sits in the same Telesure/BHL Group as Auto & General, Budget Insurance, and Dial Direct — meaning the same underlying risk engine and claims infrastructure. All four group brands draw from the same pool of SA claims data built since 1982. For female drivers, the risk pricing reflects a statistically lower accident frequency, which typically translates to competitive premiums versus generic-market products.
The honest trade-off
First For Women is a direct insurer — no broker in between. That means competitive pricing without a commission layer. It also means if a claim becomes disputed, you're managing it yourself. For most straightforward claims, this is fine. For complex situations, knowing the policy terms in detail before you need them matters.
