Quick overview
Pros
Premiums decrease monthly as your car's value depreciates — unique in the SA market
Decreasing premium model means you pay less as your car depreciates
Transparent pricing model — easy to understand why your premium changes
Strong app and online self-service
Cons
Decreasing premium model means cover value also decreases over time
Smaller brand than the Telesure group — fewer years of claims history
Some complex cover scenarios may be better served by broader product ranges
Estimated monthly premiums for popular vehicles
| Vehicle |
Approx. trade value |
Est. monthly premium |
| VW Polo Vivo |
R145,000 |
~R320 |
| VW Polo |
R265,000 |
~R580 |
| Suzuki Swift |
R235,000 |
~R520 |
| Toyota Starlet |
R225,000 |
~R495 |
| Hyundai Grand i10 |
R215,000 |
~R475 |
| Suzuki Fronx |
R295,000 |
~R650 |
| Toyota Fortuner |
R560,000 |
~R1,230 |
| Toyota Hilux |
R520,000 |
~R1,145 |
| Ford Ranger |
R500,000 |
~R1,100 |
Premium estimates are indicative only and based on a low-risk driver profile. Actual premiums are risk-profile dependent, reviewed annually, and will vary based on your age, address, vehicle condition, and claims history.
Your car loses value every month. Most insurers ignore that. King Price doesn't.
Every other insurer in South Africa charges a flat monthly premium — or increases it at renewal. King Price does the opposite. As your car's trade value drops each month, your premium drops with it. Automatically. No forms, no phone calls, no negotiation required.
This is not a gimmick. King Price calculates your premium monthly against your vehicle's current trade value. The maths is transparent and the model has been running since 2012 — when they entered a market where no one else was doing this.
The numbers behind the model
A new Toyota Hilux Double Cab loses approximately R80,000–R120,000 in trade value in its first year. A VW Polo loses R30,000–R50,000. Under a conventional insurer, your premium stays flat or increases. Under King Price, your premium decreases in step with that depreciation.
Over a three-year period, the cumulative saving versus a flat-rate insurer can be R3,000–R8,000 depending on the vehicle — without any change in cover. The faster your car depreciates, the larger the advantage.
See King Price's quote for your car — vs 5 competitors
Enter your details once. Our panel calls you back with live, competing quotes. King Price included. See how the decreasing premium model prices for your specific vehicle.
Get my free quotes →
Who King Price suits most
- Owners of newer vehicles where depreciation is fastest in the first 1–3 years
- Drivers frustrated by flat or increasing premiums on a car that's worth less every year
- Price-conscious buyers who want the premium to track what the car is actually worth
- Anyone who has never compared their current insurer against a decreasing-premium model
What to watch out for
As the premium decreases, so does the insured value. This is correct and expected — your car is worth less. But it means you need to stay on top of what your vehicle is actually insured for, especially if you've made modifications or added accessories that hold value independently of the car's trade price.
King Price is a younger brand than the Telesure group or Santam. Their claims track record is positive but shorter. For drivers who weight brand history heavily, this is worth factoring in. For everyone else, the price model speaks for itself.
Already with another insurer? Do this now.
If you've been with the same insurer for more than 12 months and haven't re-quoted, you're almost certainly overpaying. The SA insurance market prices new customers aggressively. Loyal customers get the premium creep. Comparing takes 10 minutes. The saving is often R300–R700 per month.
