The only SA insurer that decreases your premium every month as your car depreciates. Often the cheapest on the panel.
Compare quotes now →Premiums decrease monthly as your car's value depreciates — unique in the SA market
Often the lowest comprehensive premium on a per-vehicle basis
Transparent pricing model — easy to understand why your premium changes
Strong app and online self-service
Decreasing premium model means cover value also decreases over time
Smaller brand than the Telesure group — fewer years of claims history
Some complex cover scenarios may be better served by broader product ranges
| Vehicle | Approx. trade value | Est. monthly premium |
|---|---|---|
| VW Polo Vivo | R145,000 | ~R320 |
| VW Polo | R265,000 | ~R580 |
| Suzuki Swift | R235,000 | ~R520 |
| Toyota Starlet | R225,000 | ~R495 |
| Hyundai Grand i10 | R215,000 | ~R475 |
| Suzuki Fronx | R295,000 | ~R650 |
| Toyota Fortuner | R560,000 | ~R1,230 |
| Toyota Hilux | R520,000 | ~R1,145 |
| Ford Ranger | R500,000 | ~R1,100 |
Premium estimates are indicative only and based on a low-risk driver profile. Actual premiums are risk-profile dependent, reviewed annually, and will vary based on your age, address, vehicle condition, and claims history.
King Price Insurance was founded in 2012 with a distinctive proposition: as your car depreciates in value each month, your comprehensive insurance premium decreases accordingly. This model — unique in the South African market — directly addresses a well-known frustration with traditional insurance, where premiums often increase at renewal even as the vehicle's replacement value falls.
King Price has grown rapidly since launch and is now one of South Africa's most recognised insurance brands, known for its irreverent marketing and genuinely differentiated product model.
Traditional comprehensive insurance insures your vehicle at retail or market value. Your premium should, in theory, reflect that value. In practice, many insurers hold premiums flat or increase them at renewal regardless of depreciation. King Price calculates your premium monthly based on your vehicle's current trade value, which declines over time. The result is that your premium falls every single month without you having to do anything.
The model makes most sense on newer, higher-value vehicles where depreciation is fastest. A new Toyota Hilux loses R50,000–R100,000 in value in its first year alone — and with King Price, your premium falls in step with that depreciation.
Based on our pricing data, King Price is typically the most affordable comprehensive insurer on our panel for low-risk drivers on popular SA vehicles. Our estimated mean rate of approximately 0.22% of trade value per month is materially below the Telesure group brands (Budget ~0.32%, Dial Direct ~0.33%, Auto & General ~0.35%). This saving compounds over time as the decreasing premium model also kicks in.
For buyers primarily motivated by the lowest monthly comprehensive premium on a new or nearly-new vehicle, King Price consistently warrants serious consideration.
King Price is particularly well-suited to owners of newer vehicles who want to ensure their premium tracks depreciation, and to price-conscious drivers who have compared widely and found King Price's rates to be the most competitive for their profile. It is less suitable for drivers who want the brand reassurance of a longer-established insurer or who have complex multi-vehicle or high-value accessory cover requirements.