Telesure's mid-tier brand. Strong on value-adds, slightly above Budget on price, below Auto & General.
Compare quotes now →Strong brand with long track record — one of SA's most recognised direct insurers
Good value-add benefits including roadside assistance and car hire
Backed by Telesure's claims infrastructure and repair network
Competitive pricing for the mid-risk driver segment
Slightly more expensive than Budget Insurance for the same risk profile
Direct model — no broker for complex claim support
Some customers report premium increases at renewal above market average
| Vehicle | Approx. trade value | Est. monthly premium |
|---|---|---|
| VW Polo Vivo | R145,000 | ~R480 |
| VW Polo | R265,000 | ~R875 |
| Suzuki Swift | R235,000 | ~R775 |
| Toyota Starlet | R225,000 | ~R745 |
| Hyundai Grand i10 | R215,000 | ~R710 |
| Suzuki Fronx | R295,000 | ~R975 |
| Toyota Fortuner | R560,000 | ~R1,850 |
| Toyota Hilux | R520,000 | ~R1,715 |
| Ford Ranger | R500,000 | ~R1,650 |
Premium estimates are indicative only and based on a low-risk driver profile. Actual premiums are risk-profile dependent, reviewed annually, and will vary based on your age, address, vehicle condition, and claims history.
Dial Direct is one of South Africa's oldest and most established direct insurers, founded in 1994. It is part of the Telesure/BHL group alongside Budget Insurance, Auto & General, and First For Women. All four share the same risk engine and claims infrastructure; Dial Direct sits at the mid-point in the group's pricing tier — above Budget but below Auto & General.
Dial Direct's positioning emphasises value-adds alongside the core cover: roadside assistance, emergency towing, and car hire benefits that are built into its standard products. For drivers who value these inclusions, Dial Direct often offers better perceived value than Budget's more stripped-back proposition.
Dial Direct uses the same underlying Telesure risk model as the other group brands. The same driver quoting through Budget, Dial Direct, and Auto & General will typically see premiums increase in that order — Budget cheapest, Dial Direct in the middle, Auto & General highest. The gap between Budget and Dial Direct for the same risk profile is typically R50–R150/month on a mid-range vehicle.
Dial Direct's pricing is competitive for drivers with a clean claims history, secure overnight parking, and established risk profiles. It can be less competitive for younger drivers or higher-risk vehicles where the risk engine loads more aggressively.
Dial Direct is a strong choice for drivers who want a recognised brand with a longer track record than some newer challengers, built-in roadside assistance, and competitive pricing without the additional premium of Auto & General's positioning. It rewards low-risk drivers particularly well.