Female-focused insurance within the Telesure group. Tailored benefits for women drivers in SA.
Compare quotes now →Tailored benefits specifically for female policyholders
Strong women's safety add-ons including panic button and victim of crime support
Backed by Telesure's full claims and repair infrastructure
Competitive pricing for female drivers — statistically lower risk profile
Primary policyholder must be female
Priced similarly to Auto & General — not the cheapest in the Telesure group
Some female-specific benefits may overlap with what other insurers offer generically
| Vehicle | Approx. trade value | Est. monthly premium |
|---|---|---|
| VW Polo Vivo | R145,000 | ~R510 |
| VW Polo | R265,000 | ~R930 |
| Suzuki Swift | R235,000 | ~R825 |
| Toyota Starlet | R225,000 | ~R790 |
| Hyundai Grand i10 | R215,000 | ~R755 |
| Toyota Fortuner | R560,000 | ~R1,960 |
| Toyota Hilux | R520,000 | ~R1,820 |
| Ford Ranger | R500,000 | ~R1,750 |
Premium estimates are indicative only and based on a low-risk driver profile. Actual premiums are risk-profile dependent, reviewed annually, and will vary based on your age, address, vehicle condition, and claims history.
First For Women Insurance was founded in 2004 with a specific focus on female policyholders in South Africa. It is part of the Telesure/BHL group alongside Auto & General, Budget Insurance, and Dial Direct. All four brands share the same risk assessment engine and claims infrastructure.
First For Women's differentiation lies in its product design: cover terms, value-adds, and customer experience are tailored around the specific needs and risk profile of female drivers. Female drivers statistically have fewer and less severe accidents than male drivers, which is reflected in competitive pricing for the target market.
Beyond the standard comprehensive vehicle cover, First For Women has historically included benefits specifically designed for women's safety and lifestyle needs: panic button assistance, victim of crime support, trauma counselling access, and specific cover for personal items in the vehicle. These benefits address risks that are disproportionately experienced by women and are not standard inclusions on generic insurance products.
First For Women sits at a similar price point to Auto & General within the Telesure group — above Budget and Dial Direct. For female policyholders, the question is whether the women-specific benefits justify the modest premium above Budget Insurance. For many drivers, particularly those in urban areas or with safety concerns, the answer is yes.
Male policyholders cannot hold a First For Women policy as primary insured. If you are comparing on behalf of a male partner, Budget or Dial Direct are the relevant Telesure options.
First For Women is the right choice for female drivers who value insurer-provided safety benefits alongside core vehicle cover, and are comfortable with a direct-to-consumer model. For price-first female drivers, Budget Insurance will often offer a lower premium for equivalent core cover.