Towards the end of last year, Absa released a music video type advert. It starts off with people trying to pay for everyday things with cash in a humorous “big spender” way. A lyricist jumps in and starts rapping about how it’s better to pay with your Absa card instead. As with any good humour, the situations portrayed are overly exaggerated and you can’t help but smile.
Absa’s marketing team did an incredible job creating this music video. South Africa needs more creative approaches to advertising and businesses should take to heart the fact that they need step up their game.